We collect information in several ways. Some of the information we collect is personal to you. Other information is anonymous. We collect the following categories of information:During registration, we ask for your name, email address, mailing address, phone number
We collect much of the information listed above directly from you when you submit it on our Website. This includes information such as registration information, contact information, user submissions, and public postings. If you do not want to share your information, you can choose not to participate in a particular service or activity.Indirect Collection - Cookies and Other Technology
You may disable browser cookies in your browser or set your browser to warn you when a cookie is being sent. You may lose some features or functionality when you disable cookies. Remember, also, that disabling cookies is browser specific. If you log on using Microsoft Edge, you must also disable cookies in Safari if you use that browser at a different time.
Web Beacons. We also employ a software technology called a clear GIF (Graphics Interchange Format), also known as a pixel tag or Web beacon. A clear GIF is a line of code that we place on our Websites or in e-mails which allows us to analyze our advertising and the general usage patterns of visitors to our Websites. These help us better manage content on our site by informing us what content or promotions are effective. Unless you consent, we do not collect personally identifiable information from you through the use of web beacons. You may not disable Web beacons.
Log Files. Like most standard website servers, we use log files. Log files track Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks. We utilize this information to analyze trends, administer the site, prevent fraud, track website navigation in the aggregate, and gather broad demographic information for aggregate use.
Flash Cookies. Flash cookies, also known as local shared objects, are used to store preferences such as video volume, or display content based on what you view on our site using the Adobe Flash Player. Flash cookies are not stored through the browser. Advertisers and third party service providers may use Flash cookies to collect and store information. Information about disabling Flash cookies may be found at www.adobe.com. If you disable Flash cookies, you may lose some features or functionality on our site.Indirect Collection - Social Networking
We may employ over time various different analytics services such as Google Analytics to gain insights and improve the functionality of your website, or for marketing purposes.How do we use your information?
Our main goal in collecting information is to improve the site and provide you with the best possible experience on the site, to provide you with information about our company and our products and services and to enable you to engage in transactions with us for products or services.We will also use your personal information to:
We will not disclose any of your personally identifiable information except when we have your permission or under special circumstances, such as when we believe in good faith that the law requires it or under the circumstances described below. These are some of the ways that your information may be disclosed:Service Providers
We occasionally hire other companies to provide limited services on our behalf, including packaging, delivering, or mailing, website development and operation, answering customer questions about products or services, sending postal mail or email, analyzing website use, processing payments, providing investor information and processing data. We will only provide those companies the information they need to deliver the service, and they are contractually prohibited from using that information for any other reason.
Our website service providers may use your data for its benefit and for the benefit of its other customers including, without limitation, for analysis of surveys, product development, feedback, analysis of end user activity across multiple websites, analysis of social engagement and social networking, analysis of market activity, analysis of online reviews, analysis for search engine optimization and other such purposes.Data in the Aggregate
We may disclose â€œblindedâ€ aggregated data and user statistics to prospective partners and other third parties. Blinded data is data that does not identify an individual person.Other
We offer our customers choices for the collection, use and sharing of personal information. You may contact us at the email address below if you wish to view, edit, or delete your personal information from our database, and we will use commercially reasonable efforts to accommodate your request.
If you believe that any inaccurate or inappropriate information has been obtained or provided to others through your use of this Website, you should contact a representative of White River Fish Market at the email address below.
Google Analytics. You may opt-out of Google Analytics collection by downloading the browser plugin "Google Analytics Opt-out Browser Add-on" here.How does White River Fish Market protect financial-related information?
Keeping your personal financial information private is very important to us. As a matter of policy and long-time business practice, we do not sell FINANCIAL information provided by our users. Any user statistics that we may provide to prospective partners regarding financial matters are provided in the aggregate only and do not include any personally identifiable information about any individual user. We will transfer your credit card number, bank account number or other personal information to the appropriate third party payment processor.What security precautions are in place to protect against the loss, misuse, or alteration of my information?
Your White River Fish Market Account Information is password-protected so you have access to this personal information. We use encryption technology for credit card numbers, bank account numbers, passwords, and registration information. Remember to sign out of your White River Fish Market account and close your browser window when you have finished your work. This is to ensure that others cannot access your account by using your computer when you are away from it. Because information sent through the Internet travels from computer to computer throughout the world, when you give us information, that information may be sent electronically to servers outside of the country where you originally entered the information. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure. Except as specifically stated, this site does not use security encryption measures. Information that you disclose by use of this site (as with any site that is non-secure), by posting a message or using e-mail, potentially could be collected and used by others. This may result in unsolicited messages from third parties or use of such information by third parties for their own purposes, legal or illegal. As a result, while we strive to protect your personal information, we cannot ensure or warrant the security of any information you transmit to us or from our services, and you do so at your own risk. Once we receive your transmission, we use commercially reasonable efforts to ensure its security on our systems.Choice/Opt-out
To ensure that you will not receive recurring marketing or other information from us unless you choose to, we will provide you with simple instructions on each marketing email from White River Fish Market for you to let us know that you have chosen to stop receiving such emails from us.What else should I know about my privacy?
Please keep in mind that whenever you voluntarily disclose information online, that information is accessible to other customers and users. Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you are online.
When you or we end your customer relationship with us, we will treat the information we have about you as if you were still our customer.Your California Privacy Rights
California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please send an email to or write us: at the address below.Make sure to state that you are a California Resident.
Do Not Track (DNT) is a privacy preference that users can set in their web browsers. While the United States Federal Trade Commission has endorsed DNT, our Website does not support DNT codes.Our website provider may track your activity across multiple websites that it operates.
After January 1, 2020, you will have additional rights under the California Consumer Privacy Act of 2018 (CCPA). If you are a resident of the State of California, you will have the right to:
The CCPA also provides that if a company has a privacy notice that allows you to opt-out or opt-in to the use of your personal information by third parties (such as advertisers or affiliated companies) for marketing purposes, the company may instead provide you with information on how to exercise your disclosure choice options.
We do not currently share your personal information with third parties for marketing purposes. Therefore, we do not maintain a list of third parties with whom we share personal information for marketing purposes. If that changes, we will update our privacy notice.
If you are a California resident and still wish to request information about how to exercise your third party disclosure choices after January 1, 2020, you must send a request by e-mail or postal mail to the address below. Make sure to state that you are a California resident.
Nevada law (SB 220), permits customers in Nevada to opt-out of the sale of certain kinds of personal information. A sale under Nevada law is the transfer of this personal information to third parties for monetary consideration so these third parties can then re-sell or license the sold information. White River Fish Market does not sell your personal information to third parties as defined in Nevada law. If you are a Nevada resident and wish to opt-out of the sale of your personal information should we change our practices in the future, you must send a request by e-mail at the email address below. Make sure to state that you are a Nevada resident.